How I work
With this many AI tools within reach, generating screens has become cheap. What they cannot do is decide what a product should be, which option is the right one, or which constraint outweighs the rest.
So these are the principles I work by:
- Structure before visuals
- Systems over isolated screens
- Constraints shape better decisions
- Clarity over complexity
- Tools support thinking, not replace it
What I do
Product & UX Design
Research, flows and information architecture, adapted to the needs of each project.
UI Design & Design Systems
Designing clear, consistent interfaces and scalable component systems ready for implementation.
Prototyping & Validation
Building interactive prototypes to test ideas, check feasibility with the developers, and reduce risk early.
Web & Mobile Interfaces
Responsive web and mobile interfaces that hold up from a phone to an ultra-wide screen.
Collaboration & Handoff
Working closely with developers and stakeholders, so the design reaches production as close as possible to how it was drawn.
AI-Assisted Design Workflows
Using AI tools and structured prompting to speed up research, ideation, and repetitive tasks, without compromising design quality or decision-making.
- Figma
- Claude
- Next.js
- Tailwind CSS
- Supabase
- Vercel
About
I’m Eugeniu Popa, a product designer with a background in graphic design, web design and marketing.
I focus on designing clear, structured digital products, balancing user needs, business goals, and technical constraints.
My work spans the entire product design process, from early UX decisions and flows to detailed UI and design systems.
Not everything I work on can be shown here. Beyond these case studies I have designed CRM platforms, healthcare and betting products, a mobile eKYC app for identity verification, and several B2B systems for managing smart devices.
Selected work
Medly, a family medication management app
A shared dashboard for households where multiple people manage treatments, doses, and stock together in real time.
Mobile app · Product design · UX/UI
A web project management app for startups and small teams
Refactoring a project management product to improve structure, usability, and visual consistency.
Web app · Mobile app · Product design · UX/UI
A mobile app for managing air quality control devices
Redesigning a production mobile app to improve usability, visual clarity, and consistency across core features.
Mobile app · Product design · UX/UI
A landing page for a cybersecurity startup
Brand, structure and copy built from scratch. The page had to load fast, be found in search, and depend on no external services.
Landing page · UX/UI · Front-end implementation
Get in touch
If you’re working on a digital product and need help with UX, UI, or product design, feel free to reach out.